Currently, Ecosia funds the planting of a new tree every 0.8 seconds.Įcosia also has additional features such as Ecosia Travel, which helps plant an average of 25 trees when users book a hotel through it. However, the average varies depending on the number of clicks on ads and the amount of search ad revenue generated. The math behind it is simple - it costs Ecosia’s tree planting partners approximately 0.22 EUR to plant a tree and when you divide 22 cents by 0.5 cents, it comes around to about 45 searches to plant a new tree. On average, Ecosia earns an average of 0.5 cents (EUR) & it takes about 45 searches to finance the planting of one tree. The amount of money Ecosia earns per ad click depends on the value and the competition for the keyword, which means a click on an ad using lucrative keywords will be able to finance multiple trees, whereas other ads may only finance a fraction of it. It earns a few cents from every click on an ad, delivered by its partner Bing, or a fixed portion of the purchase price made through an affiliate link. through clicks on advertisements that are shown above and beside the search results. Realizing that planting trees could help neutralize carbon dioxide emissions globally, Christian Kroll started the eco-friendly Berlin-based search engine Ecosia, which now has over 15 million active users & has helped plant over 91 Million trees.īut how exactly does Ecosia make money?Let’s find out.Įcosia earns money the same way that Google does, i.e. Friedman called ‘ Hot, Flat and Crowded’ which helped him understand how deforestation contributes to climate change. At that time, he even read a book by Thomas L. When he set up camp in Argentina, he learned about the reforestation projects in the Atlantic Rainforest in Argentina and Brazil. So why did he even bother starting another search engine? Well, his desire to build a business that would have a positive social impact on the world that led him to launch Ecosia.Īfter earning a degree in Business Administration, Christian Kroll went on a trip around the world. A few of them, particularly millennials, might even say Bing or Yahoo.Īnd that’s because Google has had more than 90% market share among search engines for almost two decades now.Įven in Dec 2009, when Christian Kroll, founder of Ecosia decided to launch the eco-friendly search engine, Google had more than 90% market share. If we were to ask a random group of people to list down the search engines that they’ve used, most would say Google.
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